Tag Archives : research and resources


YP Analytics to drive ad ROI awareness

Background Founded in 1908 as a division of Bell Canada, the now autonomous YellowPagesGroup has become a household name in directory services. The core component of the YellowPages (YP) service is a comprehensive listing of business contact information, based historically on data provided by the phone companies and distributed in an annual paper phone directory, [...]

Melanie, Gales, directer, performance and leads products, YellowPages marketing

Dell WP pie chart

New InsightaaS whitepaper links security with success and profitability

A new Dell-sponsored whitepaper by InsightaaS ‘connects the dots’ between IT security practices and business success. The paper, which includes research conducted by Techaisle, InsightaaS models and analysis and perspectives from sources like McKinsey & Company and Dell CSO John McClurg, highlights the key issues linking sound IT security with business agility through use of [...]


Building network basics

Case studies serve a dual purpose. As a technology showcase, they provide a vehicle for vendors to educate the market on state-of-the art offerings. But they also demonstrate the art-of-the possible, helping would-be adopters envision the ‘how’ and ‘why’ of tech implementation – how they might apply IT solutions in their own circumstance, and what [...]

Brendan Kwolek, ‎director, IM/IT, Women's College Hospital

business and finances - businessman hand showing raising chart o

451 Research: Zombie accounts and ‘freemium’ business models 1

InsightaaS perspective: 451 Research is one of the world’s leading sources of insight into cutting edge technologies – including areas that are important to InsightaaS and our principals, such as cloud, collaboration, analytics, and sustainable IT. As regular visitors to this site are aware, InsightaaS.com works with 451 Research to bring occasional thought leadership pieces [...]


451 Research: Ad attribution startups garner early exits in shift past pay per click

InsightaaS perspective: 451 Research is one of the world’s leading sources of insight into cutting edge technologies – including areas that are important to InsightaaS and our principals, such as cloud, collaboration, analytics, and sustainable IT. As regular visitors to this site are aware, InsightaaS.com works with 451 Research to bring occasional thought leadership pieces to our [...]

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