Tag Archives : analytics and Big Data


YP Analytics to drive ad ROI awareness

Background Founded in 1908 as a division of Bell Canada, the now autonomous YellowPagesGroup has become a household name in directory services. The core component of the YellowPages (YP) service is a comprehensive listing of business contact information, based historically on data provided by the phone companies and distributed in an annual paper phone directory, [...]

Melanie, Gales, directer, performance and leads products, YellowPages marketing

Charlotte crime map

A deep dive into predictive analytics 1

Data is the new gold, but how do we mine it for actionable insight into business potential? Increasingly, organizations are turning to analytics, and to a specific subset of that – predictive analytics – in order to capture and create previously-unimagined sources of value. Analysis of business information is not new. Rooted in decision support [...]


Building infrastructure for data-driven decisioning

Beyond their intrinsic value as a showcase for new technology implementation, case studies provide additional benefit. By demonstrating the art-of the-possible, they help organizations envision how IT solutions might be applied in their own circumstance and to what end. The consumer of case studies can consider the ‘how to’ of implementation, absorbing lessons that may [...]

Kathleen Lavoie, Chief Privacy Officer and director of health information management, Grand River Hospital

Brian Joynt, VP and GM, Information Builders Canada

Building on BI to achieve analytics insight

Analytics have become the poster child for how IT empowers people, processes and production. As additional sources of data have emerged out of social networks, sensor systems and M2M communications, better reading of this information promises to deliver new business value, new services and even advanced solutions to key global challenges.  But what constitutes ‘better [...]