Tag Archives : analytics and Big Data


Vitamin Y: The app approach to building data service value

Context: New York-based Information Builders has committed to expanding its presence in Canada through a mix of community building exercises. One approach that the long-time provider of business intelligence solutions has adopted is the breakfast seminar targeted at exploring different techniques and applications for analytics. This past month, the Canadian marketing team invited Peter O’Grady, [...]

Peter O'Grady - Information Builders

Lyndsay Wise, president and founder, WiseAnalytics

Delivering effective customer analytics

Businesses that leverage analytics for internal use understand the value their data can bring. In many cases, organizations are also collecting data on a continual basis that could benefit their customers. More and more, these companies are using the information they store, and applying analytics to provide additional services to their customers. Some are providing [...]


Today’s Big Data deployments are missing the mark

President and founder of WiseAnalytics. Lyndsay Wise has a decade’s worth of IT experience, consulting with SMBs on business systems analysis, software selection and the implementation of enterprise applications. She also conducts research into leading technologies, market trends, BI products and vendors and data visualization – and, happily, has agreed to share some of her [...]

Lyndsay Wise, president and founder, WiseAnalytics

Melanie, Gales, directer, performance and leads products, YellowPages marketing

YP Analytics to drive ad ROI awareness

Background Founded in 1908 as a division of Bell Canada, the now autonomous YellowPagesGroup has become a household name in directory services. The core component of the YellowPages (YP) service is a comprehensive listing of business contact information, based historically on data provided by the phone companies and distributed in an annual paper phone directory, [...]


A deep dive into predictive analytics 1

Data is the new gold, but how do we mine it for actionable insight into business potential? Increasingly, organizations are turning to analytics, and to a specific subset of that – predictive analytics – in order to capture and create previously-unimagined sources of value. Analysis of business information is not new. Rooted in decision support [...]

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