Tag Archives : #analytics


Avinash Kaushik: Digital Dashboards, Strategic & Tactical – Best Practices, Tips, Examples

InsightaaS: Avinash Kaushik is the author of two best-selling books (Web Analytics 2.0 and Web Analytics: An Hour A Day), an advisor to/lecturer at many different educational institutions – including University of Toronto and UBC – and digital marketing evangelist for Google. He is also the author of the Occam’s Razor blog, which provides “excellent [...]


Melanie, Gales, directer, performance and leads products, YellowPages marketing

YP Analytics to drive ad ROI awareness

Background Founded in 1908 as a division of Bell Canada, the now autonomous YellowPagesGroup has become a household name in directory services. The core component of the YellowPages (YP) service is a comprehensive listing of business contact information, based historically on data provided by the phone companies and distributed in an annual paper phone directory, [...]


Drilling down into analytics

For the most part, industry events are designed to expose delegates to a wide range of new innovations to help them to understand the ways in which current environments can be extended to embrace new technologies. Attendees arrive to gain first-hand exposure to new products, and leave with the ability to imagine their use, if [...]

bigstockphoto_Drill_2224565

IT analytics , 3D background

Six variations on the theme of analytics

InsightaaS: A conference focused on analytics featuring more than 40 formal user presentations and case studies and thousands of informal discussions is an ideal environment to gather real-world BI examples that illustrate both the core capabilities and the diverse applications of BI technology. These six examples from the Information Builders Summit 2014 provide excellent insights [...]


Avinash Kaushik: Every Critical Metric Should Have A BFF!

InsightaaS: Avinash Kaushik is the author of two best-selling books (Web Analytics 2.0 and Web Analytics: An Hour A Day), an advisor to/lecturer at many different educational institutions – including University of Toronto and UBC – and digital marketing evangelist for Google. He is also the author of the Occam’s Razor blog, which provides “excellent [...]