Tag Archives : #analytics


Five keys to marketing analytics  

Analytics is “hot” – as hot as any application in 2015. Investors, start-ups and established suppliers, consultants and customers are all trying to capitalize on the trend towards using data to inform business decisions. The combination of explosive growth in data, access to previously-unaffordable IT resources via cloud computing, better algorithms and display techniques and […]

dreamstime_xl_41184293-600

Paul Lewis HDS

At the juncture of data lakes and C3PO

InsightaaS: One of the bloggers that ATN follows closely is Paul Lewis, CTO for Hitachi Canada, who uses a variety of comedic twists to make serious points about Big Data. Paul’s most recent post, “The Brain of a Grumbling Droid … Adding Data Lakes to Enterprise Information Management,” is a great example of this mixture of […]


DMTI Insights Session tackles financial analytics

In an increasingly digitized world, data carries undeniable clout. At once the source of insight into optimizing business operations, data also supports the development of products and services that were unimagined before as new sources of social and sensor information – and the technology to manage it – come online. But if the vision for […]

Susan Doniz, global CIO, Aimia, at DMTI session

CEO, Information Builders

Curious about the trials, tools and techniques in data analytics?

The annual Information Builders Summit is about building community. As company CMO and SVP marketing Michael Corcoran noted in introductory remarks to the keynote assembly at this month’s Orlando event, half of the summit presentations would be delivered by Information Builders (IB) customers, a rare phenomenon at vendor conferences, which demonstrates the value IB places […]


Journey analytics breaking down infinity

Just when you think you have mastered the breaking down of information silos within your organization, analytics throws additional wrenches into the works. Whether talking ecommerce or manufacturing, the plethora of data being generated by everything from smartphones to equipment sensors can strain even the most sophisticated of analytics capabilities. A passage that is gaining […]

denise white_print