Tag Archives : #analytics

Deloitte U: Ten types of analytical innovation

InsightaaS: Deloitte University Press is a source of deep, thought-provoking material on a wide range of technology and management issues. The site’s mandate is to publish “original articles, reports and periodicals…to draw upon research and experience from throughout our professional services organization, and that of coauthors in academia and business, to advance the conversation on [...]

Lyndsay Wise, president and founder, WiseAnalytics

Today’s Big Data deployments are missing the mark

President and founder of WiseAnalytics. Lyndsay Wise has a decade’s worth of IT experience, consulting with SMBs on business systems analysis, software selection and the implementation of enterprise applications. She also conducts research into leading technologies, market trends, BI products and vendors and data visualization – and, happily, has agreed to share some of her [...]

Avinash Kaushik: Digital Dashboards, Strategic & Tactical – Best Practices, Tips, Examples

InsightaaS: Avinash Kaushik is the author of two best-selling books (Web Analytics 2.0 and Web Analytics: An Hour A Day), an advisor to/lecturer at many different educational institutions – including University of Toronto and UBC – and digital marketing evangelist for Google. He is also the author of the Occam’s Razor blog, which provides “excellent [...]

Melanie, Gales, directer, performance and leads products, YellowPages marketing

YP Analytics to drive ad ROI awareness

Background Founded in 1908 as a division of Bell Canada, the now autonomous YellowPagesGroup has become a household name in directory services. The core component of the YellowPages (YP) service is a comprehensive listing of business contact information, based historically on data provided by the phone companies and distributed in an annual paper phone directory, [...]

Drilling down into analytics

For the most part, industry events are designed to expose delegates to a wide range of new innovations to help them to understand the ways in which current environments can be extended to embrace new technologies. Attendees arrive to gain first-hand exposure to new products, and leave with the ability to imagine their use, if [...]