Designed to answer the question “why” in enterprise technology, InsightaaS.com is an online property that connects research, in-depth industry coverage and leading social platforms. Content on the site has been divided into areas that address the most important business issues in IT: Cloud, IT Management & Control, Analytics & Big Data, Collaboration, Communications, Compute (IT/data centre infrastructure) and Mobility. Across these sections, we publish approximately 150 unique editorial pieces per year.
In each of these areas you will find News and Views, Research and Resources, and Featured Content. Over time, we will launch LinkedIn discussion groups for each area; the /Cloud group and the /Analytics group are already active! We have also launched site-wide YouTube and Twitter accounts to extend the social reach of InsightaaS. In addition, we have an “Across the Net” section that connects our followers with the best IT and related blog content on the Internet through 400+ reviews each year.
While InsightaaS.com itself is just over one year old, the management team has extensive experience in building hybrid research/media, deep content businesses. Managing Editor Mary Allen led the development of IT in Canada’s online and print business to a leadership position within the Canadian IT market. Michael O’Neil’s innovative approach to media-connected research helped customers like HP, Dell, Microsoft and IBM to expand their presence in high-growth markets. Allen and O’Neil are recognized globally for their dedication to excellence: for example, they are now the sustainable IT columnists for Bloomberg BNA, advising the world’s largest organizations on sustainable IT strategy.
InsightaaS.com benefits not only from the trusted position of its founders, but from resources connecting its content with IT and business decision makers. As is noted above, InsightaaS.com already has an active cloud-focused LinkedIn group, and we have developed a multi-layered social strategy. Each month, we execute on an outreach program that extends to tens of thousands of enterprise IT and business managers.
We are working with an ad-free model. Leading IT suppliers help support our work by sponsoring sections of the InsightaaS site, and by helping to connect us with thought leaders from across the IT community to ensure that we deliver the best possible content in our core areas. To date, HP (in communications) CenturyLink Technology Services (cloud), Information Builders (Analytics & Big Data) Dell (IT Management & Control) and Hitachi Data Systems (Compute) have done so – we thank them, and look forward to welcoming 1-2 additional sponsors over time!
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