Gartner: Twitter’s Secret Nest Egg is in Plain Sight


InsightaaS: The Gartner Blog Network collects posts from across Gartner’s research community. In this post, vice president research, business analytics and performance management Doug Laney adds to the discussion fueled by Twitter’s IPO with a look at the potential value of Twitter content.

With all the chirping about Twitter’s ability or inability to generate sufficient revenue via advertising income, it is important to consider an alternative revenue potential even more significant: syndicating its content.

Twitter’s own Terms of Service make it perfectly clear who has unlimited distribution rights to the content you post. Them.

By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed).

Yes, Twitter also claims your content is yours (for obvious liability reasons), and that you can “reproduce, modify, create derivative works, distribute, sell, transfer, publicly display, publicly perform, transmit, or otherwise use the Content.”  But “you have to use the Twitter API” to do so, and Twitter’s increasingly restrictive revisions of its API, have ruffled developers’ feathers…

Read the entire post: http://blogs.gartner.com/doug-laney/twitters-secret-nest-egg-is-in-plain-sight/