Analytics & Big Data


Today’s Big Data deployments are missing the mark

President and founder of WiseAnalytics. Lyndsay Wise has a decade’s worth of IT experience, consulting with SMBs on business systems analysis, software selection and the implementation of enterprise applications. She also conducts research into leading technologies, market trends, BI products and vendors and data visualization – and, happily, has agreed to share some of her [...]

Lyndsay Wise, president and founder, WiseAnalytics

Melanie, Gales, directer, performance and leads products, YellowPages marketing

YP Analytics to drive ad ROI awareness

Background Founded in 1908 as a division of Bell Canada, the now autonomous YellowPagesGroup has become a household name in directory services. The core component of the YellowPages (YP) service is a comprehensive listing of business contact information, based historically on data provided by the phone companies and distributed in an annual paper phone directory, [...]


Drilling down into analytics

For the most part, industry events are designed to expose delegates to a wide range of new innovations to help them to understand the ways in which current environments can be extended to embrace new technologies. Attendees arrive to gain first-hand exposure to new products, and leave with the ability to imagine their use, if [...]

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IT analytics , 3D background

Six variations on the theme of analytics

InsightaaS: A conference focused on analytics featuring more than 40 formal user presentations and case studies and thousands of informal discussions is an ideal environment to gather real-world BI examples that illustrate both the core capabilities and the diverse applications of BI technology. These six examples from the Information Builders Summit 2014 provide excellent insights [...]


A deep dive into predictive analytics 1

Data is the new gold, but how do we mine it for actionable insight into business potential? Increasingly, organizations are turning to analytics, and to a specific subset of that – predictive analytics – in order to capture and create previously-unimagined sources of value. Analysis of business information is not new. Rooted in decision support [...]

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