Analytics & Big Data


YP Analytics to drive ad ROI awareness

Background Founded in 1908 as a division of Bell Canada, the now autonomous YellowPagesGroup has become a household name in directory services. The core component of the YellowPages (YP) service is a comprehensive listing of business contact information, based historically on data provided by the phone companies and distributed in an annual paper phone directory, [...]

Melanie, Gales, directer, performance and leads products, YellowPages marketing

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Drilling down into analytics

For the most part, industry events are designed to expose delegates to a wide range of new innovations to help them to understand the ways in which current environments can be extended to embrace new technologies. Attendees arrive to gain first-hand exposure to new products, and leave with the ability to imagine their use, if [...]


Six variations on the theme of analytics

InsightaaS: A conference focused on analytics featuring more than 40 formal user presentations and case studies and thousands of informal discussions is an ideal environment to gather real-world BI examples that illustrate both the core capabilities and the diverse applications of BI technology. These six examples from the Information Builders Summit 2014 provide excellent insights [...]

IT analytics , 3D background

Charlotte crime map

A deep dive into predictive analytics 1

Data is the new gold, but how do we mine it for actionable insight into business potential? Increasingly, organizations are turning to analytics, and to a specific subset of that – predictive analytics – in order to capture and create previously-unimagined sources of value. Analysis of business information is not new. Rooted in decision support [...]


Building infrastructure for data-driven decisioning

Beyond their intrinsic value as a showcase for new technology implementation, case studies provide additional benefit. By demonstrating the art-of the-possible, they help organizations envision how IT solutions might be applied in their own circumstance and to what end. The consumer of case studies can consider the ‘how to’ of implementation, absorbing lessons that may [...]

Kathleen Lavoie, Chief Privacy Officer and director of health information management, Grand River Hospital